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Groves agreed. “Obviously, to get the longevity of the promotional product and ensure that your brand is represented in the best way possible, you want to make sure that you purchase quality,” she stressed.
Wright also pointed out a second, and equally important, consideration when selling outerwear: Know the customer. “Have a thorough understanding of how the outerwear is to be used and the kind of people that will be wearing it,” he advised. “That way, you will be better able to choose the styles that will best fit their needs and lifestyles.”
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Cynthia T. Graham
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