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Groves related two case histories that showed Dri Duck Traders’ products in all their glory. The company was privileged to supply the construction staff of ABC network’s “Extreme Makeover: Home Edition” reality show with its Agility jacket—an element-proof/waterproof, soft-shell garment ideal for a construction site. In addition, after Dri Duck Traders developed a proprietary waterproof canvas, a national sprinkler company approached the company about a promotion for its technicians and sales staff. “As they called on potential customers, they were wearing the jacket and then had some fun demonstrating the waterproof feature,” explained Groves. “If [the potential customer] purchased a sprinkler system, they received our Storm jacket.”
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Cynthia T. Graham
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