Sam Adams Releases 'Beer Commercial Champions' Promo Tie-In, Including Diamond Ring

By Brendan Menapace

Once the Super Bowl is over, sports fans can start buying all the official championship gear that's ready to print the second the final whistle blows. But, what about the people who only watch the Super Bowl for the commercials? What do they get?

Usually, nothing. But this year is different. Samuel Adams went all out commemorating its "your cousin from Boston" Wicked Hazy IPA Super Bowl commercial with an entire merchandise line that rivals anything the Buccaneers put together.

https://www.youtube.com/watch?v=JkAgAT2W7_w

Like when we saw the Jason Alexander Hoodie commercial, we immediately thought, “I wonder if that stuff is real.” Unlike Jason Alexander Hoodie, it actually is 100 percent real. All of it. Even the ring, which is, in fact, gold-plated with diamonds.

Bring home the glory with the official gear commemorating our historic commercial! Shop now at https://t.co/c22gsVswnG #SamAdamsChampions pic.twitter.com/xxRI8F1Gfr

— Samuel Adams Beer (@SamuelAdamsBeer) February 8, 2021

Here’s the full list of items available on SamAdamsChampions.com:

Official Commemorative T-shirt
Official Commemorative Hat
Official Commemorative Glass
Official Commemorative Collector DVD
Official Commemorative Horseshoe
Official Commemorative Coin/Bottle Opener
Official Commemorative Rally Towel
Official Commemorative Championship Ring
Official Signed Script
Official Commemorative Collector Cotter Pin
Official Commemorative Pennant
Official Commemorative Plate
Official Commemorative Stopwatch
Official Commemorative License Plate Holder

Everything except the T-shirt, hat and glass is sold out, too. Yes, somebody actually bought a DVD of a commercial for $14.95. Even more shocking, someone bought that ring for $140,000.95. Most of them are more affordable, like the rally towel for $5.95 or the pennant for $10.95.

Commemorate our big game ad with the official championship gear. Perfect for beer commercial lovers everywhere! Shop now at https://t.co/c22gsVswnG #SamAdamsChampions pic.twitter.com/QeggYmdn90

— Samuel Adams Beer (@SamuelAdamsBeer) February 8, 2021

Could it be Bostonians having a physical reaction of seeing Tom Brady and Gronk win a Super Bowl in a different team’s uniform, and looking to celebrate something local during the Super Bowl?

Bro, what do you mean Tom and Gronk didn’t win for the Pats, bro? I’m watching the Super Bowl. There they are. They won, bro. What do you mean it’s not the Pats, bro? I need to buy something like when we won last time! Tommy won again, so the Patriots won, didn't they? DIDN'T THEY? It's Tom...but it's….AGHHHHHHH

That’s pretty much how we imagine things are going up in New England right now. So, good move on Sam Adams’ behalf taking advantage of the whole of New England’s existential crisis.

I’m so proud of this team tonight #SamAdamsChampions https://t.co/c22gsVswnG pic.twitter.com/H5PiJ0W7rU

— Samuel Adams Beer (@SamuelAdamsBeer) February 8, 2021

Also, good on Sam Adams for donating 100% of the proceeds from these items toward the Restaurant Strong Fund to help restaurants stay afloat during the pandemic.

As proud, tax-paying Philadelphians, we're hesitant to give Boston too much credit for anything (41-33).

But, credit where it’s due, Sam Adams might really be Beer Commercial Champions this year. We could totally see this setting a precedent for even more all-out promos from Sam Adams next year, or even some healthy competition from other breweries to tie in promotional items with a commercial.