Rio 2016 Olympics Promotional Merch: Wearables Are In
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Though the licensing sum may be smaller, the Rio Games will feature 12,000 different Games-related lines, which is more than previous Games. 150 temporary official retailers will be placed in locations such as airports, shopping centers and hotels ahead of the event.
Eighty percent of Olympic merchandise retailers will be independent in addition to these branded stores. Multini said that the goal is to build excitement for the event and open the door for licensees.
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- Places:
- Rio de Janeiro
E
Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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