Rio 2016 Olympics Promotional Merch: Wearables Are In
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Sylmara Multini, Rio 2016 licensing director, said that the organizers want people to bring back souvenirs that capture the essence and spirit of the city, namely flip-flops, which they see as a staple of local wardrobes.
Multini also said that the approach would be different than that of the World Cup—which Brazil hosted this year—as well as the 2012 London Olympics. While Rio's World Cup memorabilia was geared more towards adults, Rio Olympic items like plush toys and pins will be aimed more at children between 4 and 8 years old. They estimate this demographic will account for a 30 percent share of all merchandising.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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