Report Shows Injuries from Children's Products Down
Utilizing Social Media
A trend that hasn't improved is getting recalled items out of homes with 80 percent of those items unaccounted for and, in many instances, still in use. Most manufacturers are not using a valuable asset to get the word out about their recalls—social media.
Used for marketing purposes, these sites could have a big impact on spreading the word about their own recalls, but many are not. According to the study, 57 companies who recalled a product in 2014 had an active Facebook account and 57 had an active Twitter account. Only 13 of those companies on Facebook (23 percent) and 12 companies on Twitter (32 percent) posted about their recalled product. However, three of those who posted were ambiguous in tone, according to the report.
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.