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While Sunny Co. Clothing no doubt benefited from the social media frenzy of the red swimsuit giveaway, the resulting backlash of not fulfilling orders won't help the brand develop a permanent audience in the future. For those working in promotional apparel, remember that a social media giveaway can be great for building brand exposure, but because the cap is endless, it's best to be over-prepared.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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