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The brand launched a red swimsuit giveaway campaign on Instagram inviting social media users to repost an image with the promise of receiving a free red swimsuit. Sounds simple enough, but the brand did not anticipate that it would be shared more than 3,000 times, according to CNET.
Since the company did not have enough supply to fulfill these free orders, the giveaway completely sold out its website, and the company could not handle the subsequent demand.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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