Rare-Whiskey Hunters Can Hide With These Camo Promotional T-shirts

By Brendan Menapace

Quiet. Keep perfectly still. You don't get a lot of chances to view a moment like this in the wild. Here we have the rare-bourbon hunter in its natural habitat. If you don't know what you're looking for, you might not even spot it.

That's because this particular hunter has camouflaged himself perfectly with his environment, adorning himself in the exact color and pattern of aisle 7 of the local Kroger supermarket.

OK, by now you know we're probably not talking about an actual animal, and that this isn't some David Attenborough nature documentary. We're talking about these pretty realistic promotional T-shirts created by VisitLEX, the tourism website and visitation center for Lexington, Ky.

Blend in with the liquor aisle by rocking this ridiculous "bourbon camouflage" #whiskey #cocktails #funny #beertwitter https://t.co/6NBSq0ainD pic.twitter.com/GEi3ksX7g4

— Paste Magazine (@PasteMagazine) May 8, 2019

AdWeek writes:

To help bourbon aficionados blend into their backgrounds while scouring shelves for limited-release bourbons in Lexington, the new Bourbon Camouflage comes in three patterns: Kroger Aisle 7, Liquor Barn and Rite Aid. Shirts, available in a limited run just like the bourbons being sought by the wearers, will be available only at the VisitLEX Visitor Center beginning at 10 a.m. Friday, June 14.

Given Kentucky's reputation as a Mecca for bourbon fans, this is a pretty great gift idea.

"In Kentucky, we make 95 percent of the world's bourbon supply, and because of that, Lexington, Kentucky, offers some of the best bourbon hunting opportunities in the world," Gathan Borden, vice president of marketing for VisitLEX, told AdWeek. "When people visit Lexington, we want to make sure they have a trip of a lifetime, and part of that is making sure they get what they came for: rare Kentucky bourbon. VisitLEX's new Bourbon Camouflage is a fun and engaging way for us to help these bourbon hunters get something rare that is only available here."