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His merchandise is reminiscent of online stores, like Cafepress, where shoppers can choose the color of the T-shirt or item, but this is rare in the world of music merchandise. It makes sense that Chance wants to monetize what he can following the mixtape's release—after all, he did release it for free.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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