Increase Your Sweat Equity
Rugged work wear promotions kick into high gear for fall
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The key to selling rugged work wear is to start selling now. Forget the 90-degree heat and start picking up the phone. "Target companies that have larger numbers of outside employees," suggested Klein. Although unlined products sell well throughout the year, sales for this segment gain momentum as the temperatures cool down. As Strain stated, "Sales for rugged work wear are usually greater in the colder months, which is why it is important for garments to be well-crafted in order to protect the wearer from the extreme outdoor elements."
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- Companies:
- Coast
- Dri Duck Traders
- Pella Products
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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