Increase Your Sweat Equity
Rugged work wear promotions kick into high gear for fall
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With that being said, the most important trend in this niche is better technology. Jessica Strain, sales and marketing administrator for Dri Duck Traders, Overland Park, Kan., noted, "The latest trends in rugged work wear are all focused around technology." Strain elaborated that the market is looking for, "Rugged work wear that is waterproof, windproof and breathable [and will] keep the wearer comfortable regardless of the outdoor elements."
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- Companies:
- Coast
- Dri Duck Traders
- Pella Products
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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