“Sports are our main market,” said Bascom, and AmeriFoam has made sure to cover the playing field. The company’s foam “No. 1” hands, mitts and headwear are available in dozens of styles and shapes, in a rainbow of colors and custom options.
Another way to stay ahead of the game is to offer higher quality than the competition, which AmeriFoam has done with its thermal seal foam products. “We’re one of the only ones in the industry with thermal seal,” boasted Bascom. “The thermal seal, as opposed to the die-cut, is just a nicer product. It has a nicer texture and shape and it’s softer.” The differences between thermal seal foam and die-cut foam are subtle, but ultimately a consumer will go for the smoother shape and softer texture of a finely made product, especially when the price increase is minimal. “Our products are very cost effective,” she noted.
- Companies:
- AmeriFoam
- Baden Sports