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Jess Brock
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Most fans are born into a sports tradition that may be generations old. Such people make for life-long customers, but new ideas are needed to keep them interested. It is crucial to keep reinventing to maintain the competitive edge.
“We come out with new, innovative products to sell at the retail level, and we extend that to our promotions as well,” said Fladebo. Baden has mastered the old classics and is already the go-to source for premium sports balls of any variety. The company recently introduced glossy balls, glow-in-the-dark balls and iridescent “illusion” balls. These designs are available in all of the company’s sports ball lines—baseball, basketball, football and soccer.
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- Companies:
- AmeriFoam
- Baden Sports
Jess Brock
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