Doctor, Doctor, Give Me The News
Fortunately, for those with frail constitutions, not everything is so life-or-death. As Will pointed out, increased understanding has created a generation of consumers who take an active role in ensuring their health, creating patients who take a preventive, rather than reactive, stance to ensure their well-being. Fewer sick people is just what the doctor ordered for the smart distributor: The more emphasis people put on maintaining good health, the more opportunities to sell products that help to keep people feeling fine. From daily vitamins to antibacterial hand lotions, people are utilizing health-related items constantly, and there is no reason that these products can’t be used as exposure for healthcare companies. The multitude of opportunities is dizzying.
- Companies:
- Martini Promotions
- Universal Promotions
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.