Doctor, Doctor, Give Me The News
Give the healthcare industry a promotional shot in the arm
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Ellen added most healthcare companies have easy-to-identify targets, and the trick is to match the right promotion to the right product. “All healthcare items have target markets and opportune selling times,” he said. “Try to familiarize yourself with these times and use them as guidelines. If you approach your client with a variety of options geared at promoting specific drugs they sell, you will have a much better chance of success.”
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- Companies:
- Martini Promotions
- Universal Promotions
E
Kyle A. Richardson
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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