Doctor, Doctor, Give Me The News
And In Health
With so many television ads for new medications, and new illnesses, a hypochondriac could have a heart attack. “There is not a day that goes by that healthcare is not in the national media,” explained Will. “The healthcare industry has become such a predominant marketing force in our country, we have begun to see residual business from non-healthcare related companies, such as financial institutions, non-medical insurance companies and both large and small corporations that see the benefit of building internal, company-based wellness programs that in turn produce healthier employees.”
- Companies:
- Martini Promotions
- Universal Promotions
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.