My Best Promotion
First-hand tales of creativity and success
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PM: What was the promotion's goal? What did you do to make the goal happen?
DG&LG: The goal of the promotion was to showcase the designers new spring patterns and to make a splash at their Macy's launch party.
PM: What kinds of items did you use in the promotion, and why?
DG&LG: We selected the 4x6" recycled notebooks from Chameleon Like. We went with this product because it was useful for the end-user at the event, and showcased the designers' patterns in full color graphics on the journal's entire cover, spine and back (the style of binding was book-bound). Also, the notebooks are an eco-friendly item, which was important to this group of recipients, who were from the Bay Area.
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- Companies:
- Chameleon Like
- PPAI
Michael Cornnell
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