My Best Promotion

Fashion publishing. One of the last few strongholds of the consumer print magazine world. (There's something about seeing pretty, must-have products in print form that everyone seems to love). Demi Giannini (pictured right) and Lisa Gruzas, account executives at CMC Promos, San Francisco, Calif., took the idea of joyful product browsing, matched it with the practical value of a notebook, and created an artistic, exciting and memorable campaign for a pair of clients, a fashion designer and a high-end magazine.