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As performance garments become more popular and more end-users request them, distributors need to become educated on the nuances of the fabric. Mahoney said often “the end-user will just say, ‘I want a Nike type of product,’ [or] ‘I want an Under Armor type of product.’” The problem with this, Mahoney said, is “they don’t really even understand what they’re asking.”
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Laurence Liss
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