Mahoney said in this market, there is “a lot of responsibility on the distributor.” Since most clients and end-users will not have any contact with the supplier, distributors “are looked at as the professionals,” said Mahoney. “It’s their job to know ... the hottest trend in apparel.” As far as suggestions to keep in touch with the garments they sell and ways to make sure the clothing performs to the level a supplier says it will, Mahoney said, “the best way to understand it, the best way for [a distributor] to sell it to the corporate customer is to wear it.” He further added, by wearing a garment, a distributor will “be able to relate to it and share a personal experience with that garment and [explain] how it affected you and how you utilized it.”
Blast Off
To new frontiers with performance apparel