WITH WARMEST REGARDS
Fleece and sweatshirts provide the heat needed to blow distributor sales off the charts
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It is obvious the industry has taken a fashion-forward approach to promotional apparel these days. With fashion playing an increasingly important role in style, color and design, Anderrson noted: “Fashion fleece is an oxymoron. Because fashion is playing a bigger role in this industry, that has created more variety of styles and colors and more fashionable cuts on fleece,” he said. The most fashionable colors the company offers in sweatshirts include earth tones, such as eggplant, Texas orange and chocolate. Anderrson said cuts that have an urban, more fitted look are also popular.
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- People:
- Jules Braun
- Patric Anderrson
Cynthia T. Graham
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