Just One Look, That's All it Took
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What to Wear ... For Now
There is a shift today from what we've seen in recent years. For the last decade, the large screen laptop was a staple and the bigger the screen, the bigger the briefcase. That is no longer the case. "The small brief is back," Cimino said. "The 17" laptop screen is fading [from popularity] and small tablets and iPad sizes are hot now." This trend shift is always welcome on the promotional side, particularly because high-end bag styles don't make major shifts often. "Trends in our industry, especially in bags, do not change every year," he said. So when a new trend comes along it is good to get in front of clients while the trend is hot.
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- Companies:
- Canyon Outback Leather Goods
- Magnet LLC
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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