Just One Look, That's All it Took
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"A good canvas or leather bag [is] going to be around a lot longer than a cheap nylon bag," said Cimino. "If I'm giving one of my long term clients [a bag] I don't want it to be something that he will throw away in two weeks; I want him seeing my name for a long time."
Longevity of brand exposure is one of the top benefits of a briefcase or professional bag, Pappas concluded, "Low-end bags, while they can be used over and over, are still typically easy to discard. A well made business/briefcase is created to convey the status of the logo it bears and be the bag you look forward to carrying for years."
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- Companies:
- Canyon Outback Leather Goods
- Magnet LLC
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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