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According to Mary Ellen Pahlka, director of marketing communications at Bodek and Rhodes, the styles offered by Chouinard all are available in both reactive-dyed colors and pigment-dyed, a choice many customers are excited about. Pahlka noted, “Our customers’ clients love the soft, distressed look of pigment-dyed cotton. Pigment-dyeing really gives it a unique look. Plus, all the same styles are available with a direct, or reactive, dye which gives the garment a brighter tone.”
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