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Neckties, particularly, are good promotional products because they’re the only canvas gentlemen have to differentiate themselves, he further explained. In recent years, Schleif said customers have been interested in ties that feature an allover print, similar to the retail brand Jerry Garcia. “[Neckties provide] an opportunity for some personal expression and creativity, or as far as the industry is concerned, it’s also the opportunity for the company to try to enhance its marketability and branding.”
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- Companies:
- Anthony Enterprises
- Edwards Garment
- People:
- Jerry Garcia
- Tarayann Lloyd
Cynthia T. Graham
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