Money Moves
In a shrinking world, banks and financial institutions expand with promotional items
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But despite the advantages of a compartmentalized selling strategy, certain trends are growing in popularity across the board. Glenn Kupferman, CEO of Windbrella, noted a “trend toward keeping logos slightly more subdued.” He and Hechler were quick to point out that this does not mean a trend away from branding. Instead, they said the logos represent a higher level of brand consciousness that relies on “classier” logos and imprints.
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- Ariel Premium Supply
Laurence Liss
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