Money Moves
In a shrinking world, banks and financial institutions expand with promotional items
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Coburn further commented on financial institutions utilizing the mass appeal of sports. She said she was surprised to see pedometers, an item thought to target health-related promotions almost exclusively, become very popular among banks and financial institutions. “It’s just one of those things that we didn’t necessarily think in advance was going to have a big impact on the financial industry, but they do certainly get orders,” she revealed. Some organizations have put their logo on sports ball stress relievers that were available in stadiums and parks. With a strong correlation between the stadiums and financial institutions, capitalizing on sports themes may be an appropriate and underutilized avenue.
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Laurence Liss
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