Taster's Choice
Promo Marketing explores the classic chocolate conundrum
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Survey says: Milk chocolate gets major points for popularity, that much is sure. When you're trying to appeal to a broad range of people, it's the only way to go, particularly when a promotion is going to kids.
Dark Chocolate: Bitter is Better
When you're looking to make just the right statement, sometime you have to go bold or go home. "Dark chocolate is available with different levels of cocoa content. The higher the cocoa content, the more bitter the taste," said Yngrid Bravo, corporate sales marketing manager at Astor Chocolate, Lakewood, N.J. "Selecting a dark chocolate with a cocoa content that will appeal to everyone is extremely important," she added.
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- Companies:
- Astor Chocolate
- Chocolate Chocolate
E
Christen Gruebel
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