BDA Acquires BrandVia - Promo Marketing

By Brendan Menapace

Bensussen Deutsch & Associates LLC (BDA) announced today that it has entered an agreement to acquire BrandVia, San Jose, Calif.

"BrandVia has long been recognized as an innovative company with great people and great clients," Jay Deutsch, co-founder and CEO of BDA, said in a press release. "They've built a tremendous culture of customer service that is a natural extension of our BDA Tech division. We now have an even larger presence in Silicon Valley with a talented team that will only further enhance our compelling offer to high tech enterprise clients who need a true merchandise agency partner."

BrandVia's Bay Area location has allowed it to amass big-name clients like Facebook, Adobe, Oracle and Salesforce. These companies will gain access to BDA's international fulfillment and supply chain capabilities, as well as its creative team, e-commerce solutions, and merchandise and marketing abilities.

"This acquisition brings together two complementary companies that will create new growth opportunities for our existing customers, new clients and our employees," Jim Childers, founder and CEO of BrandVia, said. "With the combination of BDA's global reach and infrastructure, coupled with our proven track record and industry leading brands, we will further solidify our reputation as the market leader for technology clients that require nimble, scalable and unique merchandise solutions."

Within the last three years, BDA expanded its operations to Europe, the Middle East and Africa, and carried out multiple other acquisitions.

Both companies ranked in the top 25 on Promo Marketing's 2019 Top Distributors list, with BDA coming in at No. 3 and BrandVia at No. 24. Combined, the two distributors 2018 sales totaled $506.9 million.

"The team at BDA is both ready and excited to work with BrandVia," Deutsch added. "Jim and I share the same vision for client value creation, and how we will drive client value via BDA's world class suite of services. From BDA's creative and merchandising teams, to innovative sports sponsorship activation strategies and global assignments, we see this as a tremendous platform for growth and an example of what the future holds for leading client-side business models."

Financial details of the acquisition were not disclosed.

For more information on BDA, visit www.bdainc.com. For more information on BrandVia, visit www.brandvia.com.