Proforma IdeaPress Gains Edge with Ariba Discovery
Manufacturer wins over $500,000 in business previously awarded to overseas competitors through online matching service
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By simply responding to a Request for Proposal for iron-on transfers posted to Ariba Discovery, Proforma was able to connect with a buyer in an active purchasing cycle and ultimately win a contract worth over $500,000.
"Before, we used to use more traditional marketing strategies, like attending networking events, to try and get to the right decision makers and it took several touches and lots of gate keepers," Pande said. "With Ariba, you can connect with the right people much faster."
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