Presidential Campaigns Put Promotional Products in the Spotlight
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In what is expected to be the most expensive presidential contest ever, both candidates have started to rely heavily on promotional merchandise to raise money. Bloomberg Businessweek recently profiled Jim Messina, Obama's campaign manager, discussing why the campaign has started to sell higher-priced and more fashion-focused promotional items like $75 bags and $95 scarves. Messina explained that Vogue editor Anna Wintour convinced him that high-priced apparel could generate high campaign funds.
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- People:
- Barack Obama
- Places:
- United States
E
Kyle A. Richardson
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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