PPAI to Publish Strategic Foresight Playbook
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“The playbook is an integral part of how promotional products businesses can use engagement strategies, competitive intelligence and measurement when making decisions today while supporting and shaping our industry’s future for tomorrow,” said Paul Bellantone, CAE, PPAI, president and CEO. “We expect this book to be an essential resource for promotional products companies in achieving their strategic goals. It includes not only an introductory overview of strategic foresight but also discusses many complex business issues and provides practical ‘plays’ for future success.”
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