Plugged-in Promotions
A guide to the best electronics and accessories
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Sean Norris
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He advised against offering universal cases, explaining that they "fit everything equally as poorly." Instead, he recommended the old-fashioned approach: research. "There are at least six Kindles on the market, all slightly different," Flashenberg noted. "Throw in the other readers and tablets, and the customer has to make sure they know the exact device they need to support, or everyone looks bad."
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- Companies:
- KTI Networks
- KTI Promo
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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