Plugged-in Promotions
A guide to the best electronics and accessories
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Sean Norris
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Mobile Cases
Why They're Good:
Cost and decoration area. Richard Flashenberg, managing director of the Colemax Group, Glen Rock, N.J., explained that cases provide a low-cost way for users to protect their expensive electronic investments. They're also much easier to brand. "The brandability and overall logo exposure is more distinct and visible than on the device itself," he explained.
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- Companies:
- KTI Networks
- KTI Promo
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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