Philly Company's Big Idea for Promo Apparel Sustainability: Removable Logo Patches

By Joseph Myers

Larkshead, an apparel company based Philadelphia, is tying itself to our sustainability- and ingenuity-heavy heartstrings through removable logo patches. The clothing connoisseur, which derives its name from a type of knot, secured its latest connection with Mural Arts Philadelphia on Giving Tuesday, posting on Twitter that it will be endowing its fellow city-situated mover and shaker with proceeds obtained from sales of a Mural Arts patch.

We are excited to announce on #givingtuesday our latest patch and partnership with @muralarts. Mural Arts has spent over 30 years collaborating with artists and community leaders to make… https://t.co/dAn9TZJUjU

— Larkshead (@thelarkshead) November 27, 2018

It works like this: Larkshead produces circular logo patches that attach via Velcro to an attachment point on its otherwise blank shirts and hats. A brand can sell or distribute the patches to promote itself, and end-users can swap them out for a different logo patch without needing an entirely new piece of apparel.

While we appreciate all attempts to promote art, we find ourselves cinching our admiration for Larkshead based on its mission to create items that will end up reducing waste. Through the logo patches, partners can obtain a novel bit of brand awareness, with a local news source pointing out that individuals involved in multiple causes can use the clothing to advertise all of their pet projects, businesses and the like. Of course, as the analysis relays, the garments would look suitable without any logo patches, but when an opportunity to be a promotional dynamo comes along, why not take it?

Shout out to @thelarkshead for your partnership in creation of a special patch in time for #GivingTuesday!

Buy a special Mural Arts patch and get a hat for $10 until Christmas Day. Use coupon code: MURALARTS and proceeds go back to our programs → https://t.co/wR46pAi1Dw https://t.co/94jr0ZUkAF

— Mural Arts (@muralarts) November 27, 2018

Fortunately for Tyler Magura, Larkshead’s CEO and founder, many clients want that added bit of attention, and those collaborators are also playing a part in preserving the earth’s resources, as a single T-shirt can require up to 713 gallons of water to produce. Because of the logo patches, one top fits all, from a marketing perspective, as consumers can affix the Velcro items to their apparel selections and use the clothing again and again to attract a few curious eyeballs.

We’ve spent the last year highlighting some of our favorite charities and causes through our patches. We are so thankful to everyone that has supported these great causes. While the… https://t.co/I5pUjMlHAm

— Larkshead (@thelarkshead) November 27, 2018

Since consumers are increasingly treating more seriously the calls for sustainability in the apparel world, these logo patches will likely remind consumers that they need not enlist someone to make a shirt each time they have an event, gathering, convocation or other public responsibility to pull off or attend. We definitely know that convenience drives many budgetary decisions, but also appreciate how innovation can give said luxury a run for its money. That said, its seems Magura, a T-shirt lover who simply wants for people to think about how much clothing they really need, could become a permanent practitioner of preaching the merits of reusing garments and addressing our water footprint.