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Wright also mentioned product categories that you might not normally consider for health care: beverage insulators, grocery totes, drinkware, pens, athletic apparel, polo shirts, blankets, beach balls and umbrellas. In fact, using an assortment of items not typically associated with health care can be more successful than bundling similar products. "We have tried to bundle items in this category but it has proven unsuccessful," Slade said. Wright, however, has had success using apparel and other non-health items in hospital promotions. She mentioned a popular promotion that used a mix of typical and atypical health care products. The promotion was for a hospital that sponsors an Irish jig race (pictured above right). "We provided 5,000 long-sleeve technical fabric tees, ear bands, texting gloves, windbreakers and hand sanitizer for the runners," she said.