Out of Network
If you want to stick to health care clients for the time being, Menda Wright, sales manager/owner of Creative Studio Promotions, Grand Rapids, Mich., suggested making connections with one health care organization to find more. "We have established relationships with key people in these large organizations, and they have referred us to their partners, like the rehab and home health care centers," she said. She added that open houses are a great way to cultivate new business. "We met one of our best clients when she just happened to come to our open house and we hit it off on a personal level. When she was promoted to a decision-making position, she recommended us," she said. Wright listed hospitals, health insurance companies, physical rehab centers, home health care companies and community health service organizations as good in-industry leads in the health care market.