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The campaign claimed that it is being materially damaged by the distributor's website. Not only does the sale of merchandise from the official store go toward the president's re-election campaign, but those sales also give Obama for America contact information for buyers which can be used for fundraising events. Obama for America said it generated $37 million in the last election cycle from the sale of products with the "O" logo.
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Kyle A. Richardson
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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