Nike Releases Exclusive Playlists for Connected NBA Jerseys
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Nike tapped LeBron James to create a playlist for the Cleveland Cavaliers in order to drum up some hype for the connected jerseys.
Who's to say whether these tech-enabled jerseys will be a hit for Nike? Right now, smart apparel is still so new that it's still too soon to tell where the technology is headed.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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