Nike Releases Exclusive Playlists for Connected NBA Jerseys
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According to SportTechie, Nike's new connected jerseys feature a radio-frequency chip embedded in the tag that unlocks exclusive content for the wearer. The company just announced the first batch of content is available with exclusive playlists for the 30 NBA teams. The content is accessed through the new jerseys and the NikeConnect app.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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