Nike Releases Exclusive Playlists for Connected NBA Jerseys
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So, how does this technology work? Using the NFC technology in the jersey's embedded chip, wearers open the NikeConnect app on an NFC-enabled smartphone, and tap their phone to the label to unlock player highlights and the new team playlists.
This video helps explain it a little clearer:
https://www.youtube.com/watch?time_continue=7&v=E60ryjNqkZQ
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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