NHL Wants Another Pro League to Test Game Jersey Advertising First
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"It just creates that much more of an opportunity for our marketing partners to get that much closer to our fans and to our players," he said. "It gives us an opportunity just to have deeper integration when it comes to those forms of sponsorship. Increasingly, as we see Champions League and English Premier League televised in the U.S., I think it's going to become more acceptable and more commonplace for our fans as well."
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