NHL Wants Another Pro League to Test Game Jersey Advertising First
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In the same article, Adam Silver, NBA deputy commissioner, indicated the league wants to make sure jersey advertising wouldn't pull revenue from other advertising streams that already exist.
"It's a direction all teams are moving," he said. "With the advent to TiVo and the enormous number of channel and website choices, it's become incredibly hard to hold the attention of the viewer during commercial breaks. It's easier in live sports where viewers are more likely to stay with the program than change the channel. We have been in the product placement business from the beginning."
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