NHL Wants Another Pro League to Test Game Jersey Advertising First
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The NHL did not comment for the TSN article.
"As with anything new, you weigh tradition with the commercialization of sports," NHL deputy commissioner Bill Daly told USA Today in 2009. "Obviously, sports are becoming more commercialized each and every year. We have that debate internally all the time. Where do you draw the line? How much is too much? You have to protect the look and feel of the game. You look at professional hockey played in Europe and there's advertising on jerseys and on the ice. You can have so much advertising on the ice that it can be distracting to players. There's a balance there."
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