NHL Says Uniform Advertising Is Coming
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Collins told Sports Business Daily last week that jersey branding by manufacturing companies is already a form of jersey sponsorship. NHL team logos can be found on a wide variety of items, such as drinkware, baby clothes, adult pajamas and more. Collins also stated that the league is testing digital replacement technology for advertising on the boards of the rink.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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