NHL Says Uniform Advertising Is Coming
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Like the NBA, the NHL hopes that selling advertising on uniforms will increase ad revenue. Other leagues have seen success in this department. English Premier League team Manchester United made a $560 million, seven-year deal with Chevrolet for uniform sponsorship this summer.
The NHL has said before that it wants another major sports league, like the NBA, to use uniform sponsorships before it adopts the practice, but now the NHL seems to be moving closer to it.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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