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“Apparel is one of the most important categories in our industry,” said Molly Beavers, Newton’s senior marketing manager. “Our goal is to provide tools to help our representatives and their customers create more effective and profitable promotions, especially with apparel.”
“Advertise in Style” explores how caps, T-shirts, jackets, etc. become personal endorsements of a brand and drives business for the advertiser. The white paper also provides ways to apply apparel to the marketing mix and tips for choosing the right style, features and decoration method to fit any internal or external branding objective.
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