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Computer accessories offer a winning strategy to promotional products distributors
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Keeping up with technology may seem overwhelming to some distributors, but stretching boundaries is necessary, according to Oas. “You’ve got to try new things and give them a year or two.” Oas cited several items he added to his line, which had relatively few sales at first but which picked up after six or more months. Oas said customers want to see these items even if they are not quite ready to purchase them. “If you don’t show some interesting things, then they don’t think you’re on the cutting edge,” he said.
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Laurence Liss
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