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Promotional opportunities for flash drives will expand as prices continue to drop and capacity continues to increase. As Cohen said, in the future, “everyone will own one.” Flash drives could soon permeate educational institutions. One flash drive could easily hold every syllabus for every class a student takes over his or her entire educational career. Memory devices can also be used for personalized promotions. Cohen described campaigns in which flash drives were imprinted with a logo, a message and with each end-user’s name. Each drive could then be loaded with personalized marketing data for each specific end-user. Cohen is also working on sophisticated uses for the drives in medical and personal safety fields, but could not elaborate further at present.